| mass | adj 1. (sociol) massa: ~ communication, komunikasi massa; ~ movement, pergerakan massa; 2. large-scale, beramai-ramai; (of attack) besar-besaran: ~ inoculations were carried out, suntikan bera | Kamus Inggeris-Melayu Dewan |
| mass-media | n media massa, sebaran am. | Kamus Inggeris-Melayu Dewan |
| advertising | n 1. (act) pengiklanan: direct ~, pengiklanan langsung; mass ~, pengiklanan massa; 2. (business, profession) /bidang, lapangan/ pengiklanan: a career in ~, kerjaya dlm bidang pengiklanan; ~ agency, /agensi, syarikat/ pengiklanan; ~ campaign, kempen pengiklanan; ~ department, jabatan iklan; ~ manager, pengurus iklan; ~ medium, media pengiklanan; ~ slogan, cogan kata iklan; | Kamus Inggeris-Melayu Dewan |
| glamorize, glamorise | vt /menggambarkan, membayangkan/ [sst] sbg sst yg /glamor, penuh daya tarikan/: present-day mass media have ~d war, media massa masa kini telah menggambarkan peperangan sbg sst yg glamor. | Kamus Inggeris-Melayu Dewan |
| promotion | n 1. upgrading of position or rank, kenaikan pangkat: ~ goes by seniority in the department, kenaikan pangkat bergantung pd kekananan di jabatan itu; 2. advertising or campaign to increase sales, promosi: the new product was backed by mass media ~, keluaran baru itu disokong oleh promosi melalui media massa; 3. encouragement given to st, menggalakkan: their attempts at the ~ of goodwill between the factions have failed, percubaan mereka utk menggalakkan wujudnya semangat muhibah di kalangan puak gagal. | Kamus Inggeris-Melayu Dewan |
| familiarize, familiarise | vt 1. accustom, membiasakan: he ~d himself with the job, dia membiasakan dirinya dgn tugas itu; to ~ teachers with the new curriculum, membiasakan guru-guru dgn kurikulum baru itu; 2. make well-known, menyebarluaskan: to ~ the new terminologies through the media, menyebarluaskan istilah-istilah baru menerusi media massa. | Kamus Inggeris-Melayu Dewan |