| advertising | n 1. (act) pengiklanan: direct ~, pengiklanan langsung; mass ~, pengiklanan massa; 2. (business, profession) /bidang, lapangan/ pengiklanan: a career in ~, kerjaya dlm bidang pengiklanan; ~ agency, /agensi, syarikat/ pengiklanan; ~ campaign, kempen pengiklanan; ~ department, jabatan iklan; ~ manager, pengurus iklan; ~ medium, media pengiklanan; ~ slogan, cogan kata iklan; | Kamus Inggeris-Melayu Dewan |
| publicity | n 1. information etc to attract attention to so., st, publisiti, pengiklanan: the new book has received little ~, buku baru itu tdk banyak mendapat publisiti; a ~ gimmick, gimik pengiklanan; 2. public attention so aroused, publisiti: his views received wide ~, pandangannya diberi publisiti yg meluas; film stars usually live in the full blaze of ~, bintang filem selalunya hidup dlm publisiti yg penuh gemilang. | Kamus Inggeris-Melayu Dewan |
| art | 6. field using techniques of art, seni: advertising ~, seni pengiklanan; industrial ~, seni perusahaan; ~ theatre, panggung seni; ~ lyric, lirik seni; ~ linen, linen seni; ~ furniture, perabot seni; 7. (journ) kerja seni; 8. method, knack, cara: the ~ of tying a scarf, cara mengikat selendang; the ~ of saying the right thing, cara mengeluarkan kata-kata yg kena pd tempatnya; 9. principles, methods governing an activity, cara, kaedah: the ~ of war, cara berperang; the ~ of government, cara memerintah; the ~ of building, cara membina bangunan; 10. artfulness, kelicikan; 11. (in pl) creative, non-scientific branches of knowledge, (bidang) sastera: literature and philosophy are among the ~s, kesusasteraan dan falsafah adalah antara bidang sastera; Bachelor of A~s, Sarjana Muda Sastera; an ~s degree, ijazah sastera; | Kamus Inggeris-Melayu Dewan |
| agency | n 1. business, place providing specif service, agensi: advertising ~, agensi pengiklanan; news ~, agensi berita; 2. business, place of representative, agent, agensi: our firm has agencies in all major cities, firma kami mempunyai agensi-agensi di semua bandar raya utama; 3. intervening action, kuasa, tindakan; (of fate, providence) kuasa: the rock surface had been worn smooth through the ~ of water, permukaan batu itu dihakis licin oleh tindakan air; 4. mediation, instrumentality, perantaraan: to renew relations with a neighbouring country through the ~ of its ambassador, memulihkan hubungan dgn negara jiran melalui perantaraan dutanya. | Kamus Inggeris-Melayu Dewan |
| subliminal | adj subconscious, bawah sedar: ~ memory, ingatan bawah sedar; ~ advertising is banned on television, pengiklanan bawah sedar diharamkan di televisyen. | Kamus Inggeris-Melayu Dewan |
| concern | 6. (company) syarikat; (business) perniagaan: Ted Bates, an advertising ~, Ted Bates, sebuah syarikat pengiklanan; the shoe shop is a family ~, kedai kasut itu ialah perniagaan keluarga; a going ~ berjalan: the business is now a going ~, perniagaan itu sudah berjalan sekarang; a paying ~, memperoleh /untung, keuntungan/: is the shop a paying ~?, adakah kedai itu memperoleh untung?; 7. share, bahagian: he is said to have a ~ in the company, dia dikatakan mempunyai bahagian dlm syarikat itu; | Kamus Inggeris-Melayu Dewan |
| occupy | c. work in, menghuni: the advertising agency occupies one of the modern offices on the first floor, agensi pengiklanan itu menghuni salah sebuah pejabat moden di tingkat pertama; 2. move into and take possession of, menguasai; (of military force) menduduki: supporters of the deposed President occupied the state-run radio station, penyokong-penyokong Presiden yg digulingkan itu menguasai stesen radio kerajaan; the Germans occupied the Rhineland in 1939, tentera Jerman menduduki Rhineland pd tahun 1939; | Kamus Inggeris-Melayu Dewan |
| squander | a fine artist who is ~ing his talents in an advertising firm, pelukis yg baik yg mensia-siakan bakatnya dgn bekerja di syarikat pengiklanan. | Kamus Inggeris-Melayu Dewan |
| saturation | n state of being saturated (of campaign etc) besar-besaran; (of colour) tingkat kepekatan; (chem) ketepuan: a ~ advertising campaign, kempen pengiklanan secara besar-besaran; | Kamus Inggeris-Melayu Dewan |
| debunk | vt memaparkan /kepalsuan, perkara yg sebenar ttg/: to ~ the glory of war, memaparkan kepalsuan keagungan peperangan; to ~ an advertising slogan, memaparkan kepalsuan slogan pengiklanan. | Kamus Inggeris-Melayu Dewan |