Daftar Istilah Industri Perkhidmatan Kewangan
| brand/brand name | jenama | AEKO, EKO, EKOI, NIAGA, PERD |
| brand awareness/brand consciousness | kesedaran jenama | EKO, NIAGA, PERD |
| brand switching model | model penukaran jenama | NIAGA |
| brand switching | penukaran jenama | NIAGA |
| brand strategy | strategi jenama | NIAGA |
| brand sponsor decision | keputusan penaja jenama | NIAGA |
| brand selection | pemilihan jenama | NIAGA |
| brand repositioning | peletakan semula jenama | NIAGA |
| brand rejection | penolakan jenama | NIAGA |
| brand quality decision | keputusan mutu jenama | NIAGA |
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