| gimmick | n (colloq) 1. device, object to attract publicity, gimik: the modern-day sewing machine has all sorts of ~s, mesin jahit zaman moden mempunyai berbagai-bagai gimik; 2. scheme, stratagem, angle used to attract publicity, muslihat, gimik: an advertising ~, muslihat pengiklanan; sales ~s, muslihat jualan. | Kamus Inggeris-Melayu Dewan |
| gimmickry | n gimik. | Kamus Inggeris-Melayu Dewan |
| gimmicky | adj berupa /muslihat, gimik/. | Kamus Inggeris-Melayu Dewan |
| hype | vt (sl) promote by exaggerated publicity, menggembar-gemburkan: he’s hyping his latest book with a lot of gimmicks, dia menggembar-gemburkan bukunya yg terbaru dgn berbagai-bagai gimik. | Kamus Inggeris-Melayu Dewan |
| publicity | n 1. information etc to attract attention to so., st, publisiti, pengiklanan: the new book has received little ~, buku baru itu tdk banyak mendapat publisiti; a ~ gimmick, gimik pengiklanan; 2. public attention so aroused, publisiti: his views received wide ~, pandangannya diberi publisiti yg meluas; film stars usually live in the full blaze of ~, bintang filem selalunya hidup dlm publisiti yg penuh gemilang. | Kamus Inggeris-Melayu Dewan |