| Brand management : principles and practices | Oxford University Press | Tiada | 2012 | 978-0-19-806986-7 |
| Brand failures: the truth about the 100 biggest branding mistakes of all time | Kogan Page | Tiada | 2003 | 0-7494-3927-0 |
| Brand stretch: why 1 in 2 extensions fail, and how to beat the odds | John Wiley & Sons | Tiada | 2004 | 0-470-86211-4 |
| Brand sense: how to build powerful brands through touch, taste, smell, sight and sound | Kogan Page | Tiada | 2005 | 0-7494-4371-5 |
| Strategic brand management (third edition) | Oxford University Press | Tiada | 2011 | 978-0-19-870420-1 |
| Romancing the brand | | Tiada | 1989 | 0-8144-5949-8 |
| New academia: UTM as a global brand | | Tiada | 2012 | 978-983-52-0844-7 |
| Salesforce service cloud for dummies: a wiley brand | John Wiley & Sons, Inc. | Tiada | 2015 | 978-1-119-01068-5 |
| Brands laid bare: using market research for evidence-based brand management | John Wiley & Sons | Tiada | 2005 | 0-470-01283-8 |