| brand image | imej jenama | Komunikasi | Tiada | Tiada |
| brand loyalty | kesetiaan jenama | Pentadbiran | Tiada | Tiada |
| brand-extension strategy | strategi perluasan jenama | Pentadbiran | Tiada | Tiada |
| brand share | bahagian pasar jenama | Pentadbiran | Tiada | Tiada |
| brand selection | pemilihan jenama | Pentadbiran | Tiada | Tiada |
| brand rating | penilaian jenama | Pentadbiran | Tiada | Tiada |
| brand positioning | kedudukan jenama | Pentadbiran | Tiada | Tiada |
| brand name | jenama | Pentadbiran | Tiada | Tiada |
| brand leader | jenama unggul | Pentadbiran | Tiada | Tiada |
| brand image | imej jenama | Pentadbiran | Tiada | Tiada |