| gimmick | n (colloq) 1. device, object to attract publicity, gimik: the modern-day sewing machine has all sorts of ~s, mesin jahit zaman moden mempunyai berbagai-bagai gimik; 2. scheme, stratagem, angle used to attract publicity, muslihat, gimik: an advertising ~, muslihat pengiklanan; sales ~s, muslihat jualan. | Kamus Inggeris-Melayu Dewan |
| gimmickry | n gimik. | Kamus Inggeris-Melayu Dewan |
| gimmicky | adj berupa /muslihat, gimik/. | Kamus Inggeris-Melayu Dewan |
| hype | vt (sl) promote by exaggerated publicity, menggembar-gemburkan: he’s hyping his latest book with a lot of gimmicks, dia menggembar-gemburkan bukunya yg terbaru dgn berbagai-bagai gimik. | Kamus Inggeris-Melayu Dewan |