| http://ajba.um.edu.my/index.php/AJBA/article/view/67853 | The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants | Asian Journal of Business and Accounting | The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants | Asian Journal of Business and Accounting Skip to main content Skip to main navigation menu Skip to site footer Open Menu of Business and Accounting • About the Journal • Editorial Team • Announcements • Submissions • Current • Archives • Privacy Statement • Contact Search • Register • Login • Home / • Archives / • Volume 18, No 2 (2025) / • Articles The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants Authors • Punchabhorn Srichanapun an Assistant Professor of Accounting, Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of | Highlighter.aspx?DocId=33&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=15&hits=4+43+9d+b5+e0+104+123+161+354+37c+39b+3b8+425+496+4bb+ |
| http://ajba.um.edu.my/index.php/AJBA/article/view/67853/19582 | View of The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants | View of The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants Return to Article Details The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants Download Download PDF viewport: width=device-width, initial-scale=1.0 generator: Open Journal Systems 3.3.0.6 | Highlighter.aspx?DocId=34&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=2&hits=6+17+ |
| http://ajba.um.edu.my/index.php/AJBA/article/view/67456 | The Level Consumer Loyalty and Marketing Strategy of Nori Products After Covid-19 in Southeast Asia | Asian Journal of Business and Accounting | base. The SWOT analysis places the business in Quadrant I, which recommends an aggressive growth strategy. Suggested marketing strategies include maintaining product quality, maximising production, adapting to consumer trends, utilising digital marketing, and expanding local collaborations. Theoretical contribution/Originality: This study advances customercentric strategic planning for MSMEs by linking loyalty constructs to market-oriented strategy formulation. By integrating quantitative loyalty metrics demonstrates a novel methodological approach that reduces subjective bias. Practitioner/Policy implications: The findings provide practical guidance for MSMEs in adapting to evolving consumer preferences for healthy, certified products and digital marketing channels. For policymakers, the results highlight the importance of institutional support and partnership programmes to enhance MSME competitiveness in a post-pandemic economy. Downloads Download data is not yet | Highlighter.aspx?DocId=35&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=4&hits=15b+1a6+44e+492+ |
| https://ajba.um.edu.my/index.php/AJBA/about/submissions | Submissions | Asian Journal of Business and Accounting | strategic alignment of manufacturing, learning and strategic outcomes: An exploratory study. Accounting, Organization and Society, 30 , 395-422. 12.2.4 Journals accessed from a journal database or website with digital object identifier (DOI) assigned Mahoney, L., & Roberts, R.W. (2007). Corporate social performance, financial performance and institutional ownership in Canadian firms. Accounting Forum, 31 (3), 233-253. doi:10.1016/j.accfor.2007.05.001 Note: A digital object identifier, DOI, is a permanent identifier given to an electronic document, regardless of whether the URL changes. 12.2.5 Journals accessed from a journal database or website without | Highlighter.aspx?DocId=55&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=3&hits=684+6aa+820+ |
| http://ajba.um.edu.my/index.php/AJBA/about/submissions | Submissions | Asian Journal of Business and Accounting | strategic alignment of manufacturing, learning and strategic outcomes: An exploratory study. Accounting, Organization and Society, 30 , 395-422. 12.2.4 Journals accessed from a journal database or website with digital object identifier (DOI) assigned Mahoney, L., & Roberts, R.W. (2007). Corporate social performance, financial performance and institutional ownership in Canadian firms. Accounting Forum, 31 (3), 233-253. doi:10.1016/j.accfor.2007.05.001 Note: A digital object identifier, DOI, is a permanent identifier given to an electronic document, regardless of whether the URL changes. 12.2.5 Journals accessed from a journal database or website without | Highlighter.aspx?DocId=14&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=3&hits=684+6aa+820+ |
| http://ajba.um.edu.my/index.php/AJBA/issue/view/2670 | Volume 18, No 2 (2025) | Asian Journal of Business and Accounting | Mediawati, Andi Ratna Sari Dewi 5-37 • PDF • Understanding Entrepreneurial Aspirations Among Female Undergraduates in Bangladesh Sikder Md. Fazlul Karim, K. M. Zahidul Islam 39-75 • PDF • The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants Punchabhorn Srichanapun, Natnaree Thongdeepan, Punsa Ruannoy 77-111 • PDF • The Level Consumer Loyalty and Marketing Strategy of Nori Products After Covid | Highlighter.aspx?DocId=15&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=1&hits=f1+ |
| http://ajba.um.edu.my/index.php/AJBA/index | Asian Journal of Business and Accounting | Mediawati, Andi Ratna Sari Dewi 5-37 • PDF • Understanding Entrepreneurial Aspirations Among Female Undergraduates in Bangladesh Sikder Md. Fazlul Karim, K. M. Zahidul Islam 39-75 • PDF • The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants Punchabhorn Srichanapun, Natnaree Thongdeepan, Punsa Ruannoy 77-111 • PDF • The Level Consumer Loyalty and Marketing Strategy of Nori Products After Covid | Highlighter.aspx?DocId=10&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=1&hits=258+ |
| http://ajba.um.edu.my/ | Asian Journal of Business and Accounting | Mediawati, Andi Ratna Sari Dewi 5-37 • PDF • Understanding Entrepreneurial Aspirations Among Female Undergraduates in Bangladesh Sikder Md. Fazlul Karim, K. M. Zahidul Islam 39-75 • PDF • The Effectiveness of Digital Accounting Practices on Goal Achievement for Thai Industrial Plants Punchabhorn Srichanapun, Natnaree Thongdeepan, Punsa Ruannoy 77-111 • PDF • The Level Consumer Loyalty and Marketing Strategy of Nori Products After Covid | Highlighter.aspx?DocId=1&Index=D%3a%5cSearchIndexFiles%5cIndeksJurnal%2dPerakaunanPerniagaan&HitCount=1&hits=258+ |